BRIEF
Our content audit for BOWGLASS revealed the need for updated content (and design) for their landing page, and a new content strategy surrounding a brand new subscription program.

Landing page
— We updated the content hierarchy to reflect the order in which the user expected (and wanted) to view the content, and gave the original page an aesthetic refresh.

Content strategy
— For the new feature, we researched, developed, and tested a content strategy geared towards both making the user aware of the feature, and guiding them through the process of signing up.